Floyd Housewarming

“Home” can take shape in many forms. At its essence, home is comfort, familiarity, and the physical rooms that hold space for life lived today—and the space for life as it evolves tomorrow. Floyd, a Detroit-based furniture company, designs and produces modular pieces for just this: the ever-evolving way one might live across the many chapters and cities of life.

As a way to bring their furniture to new cities, Floyd launched a brand activation—the traveling “Housewarming”—to bring the essence of home, and their furniture, to showcase and shop in domestic settings in Los Angeles and New York.

In each location, the showroom setting was a home distinct to its city—in New York, a classic walk-up in the heart of SoHo; in LA, an airy home within the Blackbirds community nestled in the Echo Park hills. Within each showroom, the journey throughout rooms explored the nature of living: from the bedroom to the kitchen, each room offered a different function and furniture vignette to seamlessly integrate Floyd furniture—and elements of the brand—in natural, exploratory settings.

A selection of objects and products from local, like-minded partners were curated to add texture and story throughout the showroom spaces. In New York, featured lighting from In Common With were paired with whimsical objects from Areaware and pieces from Uprise Art to complete the furnishing of the home.

In Los Angeles, select furniture, housewares, artwork, and accessories from California-based makers—such as select artwork from Tappan Collective paired with outdoor furniture by Bend Goods—were hand-picked as a nod towards the local design community.